Aiming to Please : ARTFIT Blog

Will they like it? Do I even care? I really want to impress myself. Impressing others is just a bonus!

Speaking from experience… I had to grow personally into what ArtFit is today. I am in control all all things ArtFit so it is up to me to push the narrative I want. Early on I had so many ideas around social media, sales and content. I didn’t care to be apart of any of it. I wanted to make outfits and just have them magically sale. I knew I had a product that had potential for profit but I sucked at doing anything besides making the pieces.

When it came to posting to social media and trying to create hype I started with using my college roommates and dance team members as models. I’d make little tops, hunt down someone to model it, then post and wait… and wait… I didn’t see likes exploding. My inbox wasn’t filled with purchase inquiries. I hadn’t even thought about creating a website and in my mind I just knew I had a product that would sell itself… and it did not. Fast forward a few years and the world shut down (thanks COVID-19) and I knew that I didn’t have room to make anymore excuses. I didn’t think I had the body for it representing my brand. (Really I just had too much boobage for what I was creating.) I needed to think about the limitations I had put on myself and destroy them.

And I did just that. I needed to design clothing that I could wear, model, post, repeat. I stopped worry about trends and started designing staple pieces that could be worn anytime. I reworked old ideas and made them better. My knowledge of the craft was growing even more. I removed the pressures of “will the like it? Will they buy it?” All I knew was that I wanted to look GOOD in clothes I made. Go ARTFIT!